Rethought. Redesigned. Reinvented.
We live in times that require new approaches. Times in which we need to free ourselves from outdated views.
Sustainability is deeply rooted in the DNA of our company. As a value-driven company, we share common
convictions and want to lead the circular economy in our field.
So we decided to embark on an ambitious project: We wanted to be one of the first companies in the world to launch bags and backpacks made primarily from recycled textiles by 2023. And we succeeded. For our top seller, Hajo Medium Backpack, we recycle about 950g of textile waste. We need more than pure marketing campaigns with low percentages per product. We want to take a big step towards circular production.
Instead of PET bottles from the beverage industry, we now recycle textile waste. A circular economy means that each sector is responsible for its waste. We aim to use textile waste in each product to the maximum extent possible. In doing so, we want to design them to create durable products with low emissions.
Eine Capsule Kollektion ist uns nicht genug. Nach und nach werden wir diese Innovationen auf die gesamte Kollektion ausgeweitet haben innerhalb 2024. Wir wollen eine Vorreiterrolle einnehmen und hoffen auf Nachahmer:innen. Die Industrie muss umdenken – und zwar besser heute als morgen.
Was sind die wichtigsten Verbesserungen?
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Größtmöglicher Anteil an recycelten Textilien
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Reduzierter ökologischer Fußabdruck
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Designed für die Kreislaufwirtschaft